WHAT IS SEARCH ENGINE OPTIMIZATION OR SEO ?

Search engine optimization, or SEO, is a very simple term that embraces a wide range of ideas and methods that draw attention and traffic to your site. There are two basic types of SEO, onsite and offsite. Onsite SEO includes everything that happens on the site itself, including the content, images, responsiveness and even the appearance of the site itself. Offsite SEO, also known as inbound marketing, includes videos, links and social media campaigns to draw attention to your website, such as Facebook, YouTube, Twitter and Google Plus.