Online reputation management, or ORM, is a key part of your overall online marketing plan. It includes all the available methods and processes for controlling your company’s online image and attracting more clients and customers, as well as responding to potentially damaging feedback both on the personal and public level. Think of it as public relations for the digital world. Some companies have and maintain a very strong positive public face, but other companies struggle with their online reputations to the detriment of their business. There are a number of factors that affect ORM, and when these problem factors appear, they have to be dealt with decisively and quickly. The best cure for a poor online reputation is to prevent it by delivering what is required in a timely, efficient and courteous manner. However, there is simply no pleasing everyone, and sometimes even your best efforts won’t be enough. This is where ORM comes into play for your company. Below are some common questions we receive about ORM.1. Is my online reputation really that important?The answer to this is an unequivocal yes! The majority of your clients and customers find your company through Google, Bing and Yahoo searches. If the first things they see are laundry lists of negative reviews, complaints and curse-laden diatribes about your business, they are far less likely to want to try your services.2. What factors affect ORM?
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CTC Local is an innovative end-to-end internet marketing company. We are made up of Internet Marketing Professionals who have a proven ability of generating a return on investment for their clients.
We offer a unique approach when speaking to existing and perspective clients. We are successful because we never offer a cookie cutter solution. Success online happens when a solution is tailored to fit YOUR business not your business category.